Privacy Policy

Our commitment to the privacy of your personal information

The Prairie Insights Research Community is owned and operated by Insightrix Research, Inc (https://www.insightrix.com), a Saskatchewan based company headquartered in Saskatoon, Saskatchewan. Insightrix takes the privacy of those using its sites very seriously.

You can be assured your privacy and the confidentiality of your personal information is one of our highest priorities. To help you protect your privacy, we provide this notice to explain our practices. This statement outlines the information Insightrix will collect, how it will be used and the role of Prairie Insights Research Community members.

This privacy policy is intended to meet the national standards of the Personal Information Protection and Electronic Documents Act (PIPEDA) of Canada. PIPEDA applies to The Prairie Insights Research Community and to Insightrix which operates from its offices in Saskatoon, Saskatchewan. This Privacy statement also reflects industry guidelines and standards.

Ten principles of privacy protection

We are committed to respecting the following 10 privacy principles which are referred to in PIPEDA.

Accountability: We take responsibility for the personal information under our control and we have designated a privacy officer who oversees our compliance with these privacy principles.

Identifying purposes: We always endeavor to be open with you about why we need to collect various types of personal information from you either before or at the time we request the information.

Consent: knowledge and consent of the individual are required for the collection, use, or disclosure of personal information. PIPEDA contains some exceptions for example where there is a legal obligation to disclose information for law enforcement purposes.

Limiting collection: Collection of personal information is limited to what is necessary for the purposes we identify to you and to which you consent.

Limiting Use, Disclosure, and Retention: Personal information is not used or disclosed for different purposes than identified to you, except with your consent or as required by law. Personal information is retained only if necessary for the fulfillment of these purposes.

Accuracy: We endeavor to keep your personal information as up-to-date and accurate as is necessary. When we need updated information from you, we explain why an update is necessary.

Safeguards: We protect your personal information using approved and tested security safeguards which meet industry standards.

Openness: Upon request, we make readily available to you information about our policies and practices relating to the management of your personal information.

Individual Access: Upon request, we inform you of what personal information we have about you and allow you to access to your information.

Challenging Compliance: You have the right to question compliance with the above principles by contacting our privacy officer and obtaining information about how we are complying with these principles in order to protect your personal information.

What is personal information?

Personal information includes any factual or subjective information, recorded or not, about an identifiable individual. This includes any type of information in any form whether recorded or not. A few examples of personal information are:

  • Your age, name, income, ethnic origin;
  • Your opinions, evaluations, comments, employment; preferences.

However, personal information does not include the name, title, business address or telephone number of an employee of an organization.

Organizations to which this privacy policy applies

This privacy policy applies to all the personal information collected by Insightrix through The Prairie Insights Research Community. You may become a member of The Prairie Insights Research Community by registering Here.

Your consent to collect, use and disclose personal information

During the membership registration process, we gather a limited amount of personal information from you such as your name, address, contact information and other initial information. By voluntarily registering for membership in The Prairie Insights Research Community, you are consenting to providing us with the personal information being requested of you. No personal information is sought from or about you without your prior knowledge and consent.

Information We Gather

Individuals may voluntarily become members of The Prairie Insights Research Community of survey / research respondents by registering at our https://panel.prairieinsights.ca website. No personal information is sought from or about you without your prior knowledge and consent.

During the registration process, we gather certain personal information for contact and survey distribution purposes. We also record your IP address for member validation purposes and some browser and Operating System information for technical support purposes. After registration, we may ask members to provide information regarding their interests and lifestyle for survey distribution. Members may also be recruited on our behalf by third party websites, who may forward personal information to us, with the members prior consent.

Use of Cookies

A cookie is a small amount of data that is sent to your browser from a web server and stored on your computer’s hard drive. The Prairie Insights Research Community website uses cookies on the registration and survey forms for quality control and validation purposes only. The cookies are used temporarily during the time a member is actively completing a survey or filling in the registration forms.

Limits on collection, use and disclosure of personal information

After initial registration as a member of Prairie Insights Research Community, we may ask members to provide further personal information, farming operations details and lifestyle to help us decide in which surveys it might be useful for you to participate. If at any time you wish to discontinue your membership, you simply send an email to support@panel.prairieinsights.ca requesting your name and personal information be deleted from our files. Alternatively, you can Click here to unsubscribe from the community. Make sure you’re logged in when using this link.

Conditions regarding Information Sharing

Insightrix will not sell or rent your personal information to anyone. We may send your personal information to other companies or people when:

We have your consent to share the information;

We need to share your information to provide the product or service you have requested;

Under the laws of the Government of Canada, we may disclose personally identifiable information in response to legal process, for example, in response to a court order or a subpoena;

We have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be violating the Terms of Use agreement; or

We have reason to believe a member may be causing injury to or interference with Insightrix rights or property or other community members.

Insightrix will take all necessary measures to ensure that there are no unauthorized disclosures of information.

Why personal information is collected and used by Insightrix for the Prairie Insights Research Community.

We use your email address to send you invitations to participate in surveys and to contact you with messages regarding community information. We use your postal address to mail any survey-related rewards, prizes, and incentives or to assign you to geographic groups as required by research projects. We use your demographic information to match members to research studies that best correspond to their interests.

Your information is used solely for research purposes. It will not be sold and you will not be the target of SPAM or unauthorized emails because of joining The Prairie Insights Research Community or by visiting this site. When you complete a survey, responses are analyzed in aggregate and individual members are not identified without their prior consent.

Insightrix may also release personal information in aggregate (for example, 50% of Prairie Insights Research Community members are female) in order to describe its services to prospective partners, advertisers, and other third parties and for other lawful purposes.

Special circumstances regarding disclosure of your personal information by Insightrix

Personal information held in our membership database is not shared with anyone outside Insightrix. Your personal information may be requested within a survey, but provision of that information is at your sole discretion. When you complete a survey, responses are analyzed in aggregate and individual members are not identified without their prior consent.

How long will your personal information be kept?

Your personal information is kept only for as long as you are a member. If you decide to stop being a member of Prairie Insights Research Community, all the personal information you have provided will be eliminated from our files within 10 days of receiving your notification.

How will your personal information have kept secure?

Insightrix takes the security of your information seriously. We have implemented physical, electronic, and managerial procedures which meet industry standards, to safeguard and help prevent unauthorized access to, and loss or alteration of, the personal information members provide. Access to your personal information by Insightrix personnel is limited to select staff.

Discontinuing Your Membership in Prairie Insights Research Community

You may discontinue your membership and have all your personal information deleted by sending an email to support@panel.prairieinsights.ca requesting your name and personal information be deleted from our files. Alternatively, you can Click here to unsubscribe from the community. Make sure you’re logged in when using this link.

Our efforts to ensure your personal information is accurate

You may update your personal information by sending an email to support@panel.prairieinsights.ca outlining the changes you wish to have made.

Accessing your personal information in our custody

To access your personal information, you may contact our privacy officer at the following e-mail address: privacy@insightrix.com or at the following telephone number: 306-657-5640 Ext 224.

Questions or complaints regarding your personal information

Any questions or complaints regarding your personal information should be directed to Insightrix' privacy officer at the following e-mail address: privacy@insightrix.com or at the following telephone number: 306-657-5640 Ext. 224

Changes to this Privacy Policy

This Privacy Policy may be amended from time to time. However, the policy will not be changed in a way which would reduce the privacy protection of your personal information. Members will be notified of any substantial changes by email or by posting a prominent announcement.