Frequently Asked Questions
What is The Prairie Insights Research Community?
The Prairie Insights Research Community was launched by Insightrix Research Inc., a Saskatchewan-based research company. Insightrix, in business since 2001, has an office located in Saskatoon, SK. For more information about our company, visit the company website: https://www.insightrix.com.
The Prairie Insights Research Community is for Saskatchewan, Manitoba, Alberta, British Columbia and Ontario producers, farmers and growers. The community provides an opportunity for residents to have their say on a variety of issues that face residents of the province and their local communities.
By joining the community, you can influence political, social and consumer decision-makers with the thoughts and opinions you provide on surveys. Once you join the community, you will receive email invitations to online surveys that are applicable to you based on how you answer questions on your Profile Survey.
As a thank you for sharing your views with us, Insightrix is pleased to offer you Reward Points you can redeem for cash. As well, we periodically provide you with a newsletter detailing the results of studies our community members have participated in when we are able to do so.
Who is Insightrix Research?
Founded in 2001 and led by President Corrin Harper, Insightrix is independently owned and proudly based in Saskatchewan. We are 100% Canadian and woman-owned, with a team of 30 full-time research professionals and an in-house call centre with 40 staff. For more than two decades, we've been Saskatchewan's trusted market research firm, helping organizations make better decisions through insights from real people like you.
Why Your Voice Matters
We believe the best insights come from real people sharing their genuine experiences and opinions. As a Prairie Insights Research Community members, you're part of a community that helps impact key decision-making, influence change in your industry, and shape the future of agriculture in Canada and beyond.
Research You Can Trust
We are certified with ISO 20252:2019 market research standards, ensuring your privacy is protected and your participation is always voluntary and confidential.
Our Commitment to You
As a boutique firm, we treat every participant with respect and ensure your time is valued. We're responsive, accountable, and committed to making your community experience positive and meaningful.
Who uses the results of The Prairie Insights Research Community surveys? What are the results used for?
Insightrix Research is commissioned to conduct research to help our clients learn more about the opinions of businesses and residents. Our clients come from the private and public sectors, including government bodies, not-for-profit groups and private companies.
The research we conduct on The Prairie Insights Research Community is used by organizations to inform their decision-making, whether to develop policies, to meet the needs of the consumer or to shed light on the attitudes of residents in Saskatchewan, Manitoba, Alberta, British Columbia and Ontario.
What are the benefits of being a member of The Prairie Insights Research Community?
Your views will influence decision-makers, whether they are developing public policy or developing new products and services for Saskatchewan, Manitoba, Alberta, British Columbia and Ontario farmers.
Not only will you be privy to information about emerging trends before they are released, we will provide feedback to you on the results of the research through our newsletters.
Moreover, as a thank you for each survey you take, you will earn Reward Points that can be redeemed for cash. Once you accumulate 200 Reward Points (equivalent to $20.00), you’ll be eligible to redeem them for a cash payout.
How do I join The Prairie Insights Research Community?
To join The Prairie Insights Research Community, click the home tab and select Click here to Register to complete a short profile survey. This survey includes basic information such as your name, address, phone number, and type of farming. The information you provide will help set up your account and match you with relevant surveys.
Once you submit the profile survey, you will receive an email with a confirmation link. Click the link to confirm your registration. After confirmation, you can log in to your account, set your account preferences, and begin receiving survey invitations.
The entire process takes less than three minutes to complete.
As a registered member, you will:
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Receive email invitations when new surveys are available for you
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Be able to log in at any time to check if surveys are available and complete them from your account
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Start earning Reward Points, which can be redeemed for cash
As new surveys are conducted, you will be invited to participate by email. Each email invitation will contain a unique link or Start survey here button that you can paste into your browser's address bar or click on to access the survey. Each invitation will state how many Reward Points are available for the survey. Reward Points earned by completing surveys will be credited to your account immediately after you successfully complete each survey.
About My Membership
Do you have to be from Saskatchewan, Manitoba, Alberta, British Columbia or Ontario to join your community?
Yes, Saskatchewan, Manitoba, Alberta, British Columbia or Ontario residents, 16 years of age or older, who are currently farming or an agricultural expert are eligible to join the community.
Are there any other requirements for joining The Prairie Insights Research Community?
The Prairie Insights Research Community members must be willing to be part of a research community composed of other individuals like you, who are interested in influencing the future. You must be actively engaged in farming activities to be part of the community (e.g. cropping, livestock, etc.). Also, you must not be working in the market research field. We also require that our members take part in at least one survey per quarter (three months).
What information is required to become a community member?
Completing a brief profile survey is the only information required for joining the community. Your profile survey will ask for basic contact information and demographics. This information ensures we have a broad section of the population on our community (e.g., gender, age, location, etc.).
Why do you need to know about my background information?
We gather background information from our members to send them invitations to relevant surveys. We may also analyze results by demographic segment (e.g., by age, gender, location, etc.). In all instances, the answers you provide are combined with those of other members. We never release personally identifiable information.
Will my profile information be sold to other companies?
No. Your personal details will never be sold or distributed to third parties. All personal data we collect in your profile, and in the answers you provide to our surveys, remains strictly confidential and your privacy is guaranteed. Your personal details will never be sold, exchanged, or distributed to any other party without your express acknowledgement. See our Privacy Policy for full details.
How will your personal information be kept secure?
Insightrix takes the security of your information seriously. We have implemented physical, electronic, and managerial procedures which meet industry standards in order to safeguard and help prevent unauthorized access to, and loss or alteration of, the personal information members provide. Access to your personal information by Insightrix personnel is limited to select staff.
How do I update my email address or other profile information (e.g., phone number, home address)?
Your email address is your primary identifier on the Prairie Insights community. If you need to update it, simply log in using your current (old) email address. Once logged in, click on Account Information in the top navigation bar and select My Details. From there, you will be taken to a page where you can update your email address as well as other profile information. Be sure to save changes after making any update.
To update other profile details such as your phone number, home address, or other personal information, go to Account Information and click on User Profile. This section contains the same survey you completed when you first joined the community and will always be available for you to update your information. After making your changes, be sure to complete and submit the survey to ensure your updated details are properly saved to your account.
Keeping your information up to date ensures you continue receiving relevant surveys and updates. If you need help, please contact us at panel.prairieinsights.ca/contactus
About the Surveys
How do I complete a Prairie Insights Research survey?
Completing a Prairie Insights Research survey is very simple. When you receive an email invitation from us, simply click the link or button provided to be directed to the appropriate webpage where you can complete the survey. Alternatively, you can log in directly to the Prairie Insights community portal using your email address and password. Once logged in, any available surveys will be listed on your survey page, ready for you to complete.
Please read the various questions and statements carefully. Answer the questions to the best of your ability. There are no right or wrong answers.
To move back a question, such as if you need to change a previous response, click on the left-pointing arrow on the web page. Do not click on the back button in your browser.
To move forward, click on the blue right-pointing arrow on the web page. Do not click on the forward button in your browser.
If you need to exit the survey before you are finished, please close your browser.
To get back into the survey, click again on the link we sent you in the email invitation. It will take you back to the point where you left off.
Sometimes surveys are very short and have just a few questions. Other times, a survey may take several minutes. We will let you know when the questionnaire is completed.
When you have completed the survey, you are all done. Your Reward Points will be automatically credited to your account. Please allow a few minutes for your account to reflect any updates.
What if I have problems completing a survey?
Contact us at https://panel.prairieinsights.ca/contactus. Please include the name of the survey in the subject line of your email. The survey name can be found on the survey invitation email that you received. Once you have located the survey name, describe the problem you encountered. We will respond to your email within two business days, and we will do our best to solve the problem for you so you can finish the survey.
Why are some surveys only open for a short time?
We try to provide as much time for members to answer our surveys. However, sometimes we need to gather people's opinions quite quickly; for example, when we are asking about a current issue where events may change quickly, or sometimes when our clients need to get a speedy snapshot of public opinion.
We will always try to state in our email invitation when a survey will only be open for a short period so you know to respond quickly, and where we do specify a study closure date, we will not close the survey before the given date.
Will I be able to select which surveys I want to do?
Yes. In the member profile, when you tell us about yourself, your lifestyle, and your interests, we will use that information to send you surveys that suit your preferences.
Why does it say Survey Closed?
Most of the time, community members are given at least one week to complete a survey. Occasionally, organizations have an urgent need for survey data, so there is a shorter interviewing period. If you try to log on to the survey after the interviewing period is over, then the Survey Closed message will appear. Sorry about that. However, we look forward to your participation in future surveys.
How many surveys will I do?
We encourage you to take part in all the surveys to which you are invited. However, your participation in surveys is completely voluntary. Typically you will be invited to between one and four surveys each month. To be considered an active member of The Prairie Insights Research Community, we ask that you participate in at least one survey per quarter (three months).
Reward Points
How much are Reward Points worth?
The value of each Reward Point is fixed at $0.10. The minimum amount paid for a survey is 10 points (or $1.00).
How many Reward Points will I earn for participating in online surveys?
Each invitation will tell you how many Reward Points you will earn for completing the online survey. Each survey will be worth between 10 and 50 Reward Points, depending on the length and urgency of the survey. The longer and/or more urgent the survey, the greater the point value.
How do I redeem my Reward Points?
Here are the steps you should follow to view and cash out your Prairie Insights points:
- Log into Prairie Insights at https://panel.prairieinsights.ca. To log in, you need to use the email address and password you chose during registration.
- Next, click on Rewards on the menu. This will open a page that indicates total points, and you need a minimum of 200 points to be able to cash out.
- If you are eligible to redeem your points, just follow the instructions on the page. You can pick either a cheque or an email money transfer to cash out your points.
- If you choose the option to receive a cheque, please allow about 3 weeks from the date of redemption for your cheque to arrive. Reward Point redemptions will be processed in weekly batches.
- If you choose the option to receive an email money transfer, please allow about 10 business days from the date of redemption for your transfer to arrive. Reward point redemptions will be processed in weekly batches.
How many Reward Points do I need to redeem for cash or donate to a charity?
The minimum number of Reward Points needed to redeem for cash is 200($20 in value).
If I redeem my Reward Points for cash, how will I get my money?
Once you redeem your Reward Points for cash, we will mail you a cheque from Insightrix Research if you choose to receive a cheque, or we will send you an email money transfer if that was your preferred option to receive your payment.
Note that Insightrix is not required to report Prairie Insights Research community payments to the CRA (Canada Revenue Agency). It is up to each member to self-report receipt of any payments to the CRA. You can keep track of your transactions on your account under the heading Rewards.
How often is my Reward Points information updated?
Unless stated otherwise in the invite, Reward Points are updated immediately after you complete an online survey. If this is not the case, please wait a few minutes and then refresh the page. If you have any questions about your reward points, please email the Panel Manager at https://panel.prairieinsights.ca/contactus
Do points expire?
You can accumulate points for as long as you like if you remain ACTIVE with Prairie Insights. After 12 months of inactivity, you will receive an email notification informing you that you have 90 days from the date of that email to become active again. If no activity occurs within that 90-day period, your accumulated points will be forfeited. You can maintain an active status by completing any survey available to you.
Other membership & technical issues
I am not receiving any survey invitations - why is this?
After a survey is launched, you will receive an email invitation with instructions on accessing the survey. If you are not receiving any invitations, it may be worth checking that they are not being diverted into your spam email folder. To ensure this does not happen, please add survey@panel.prairieinsights.ca to your safe list.
All live surveys to which you are invited are also available in the member portal. Log in at https://panel.prairieinsights.ca and look under the surveys, then click on Available Surveys.
I logged into the Member Page, but there are no open studies.
When there are active surveys for you to participate in, you will be contacted by email. Active surveys will also be posted on your main community page. If there are no surveys there, this is because you have already completed them, and there are no active surveys currently available.
Where do I go if I have forgotten my password?
Click on the Forgot Password link and provide the email you used to register. An email with a link for you to reset your password will be sent to you within a few minutes.
How can I opt out of the community?
To opt out of the community, simply contact us at https://panel.prairieinsights.ca/contactus and let us know you want to unsubscribe. You will be removed from the community and will not receive future survey invitations. You also forfeit any reward points you have earned to date if you choose to unsubscribe. Alternatively, you can click here to unsubscribe from the community. Just make sure you’re logged in when using this link.